Growing Teen MarketGrowing Teen MarketAccording to latest industry studies the largest growing sector of wireless users are teens between the ages of 13 and 18. Current estimates say that 2 out of every 4 teenagers between 16 and 18 have there own cellular phone.

Many parents or guardians say the phones are for safety, security, peace of mind, or convienience. However to the teenage subscribers they more often represent status symbols. The most sought after models are the ultra-compact light-weigth flip phones packed with as many features as possible. Customizable ringtones are not an option they are considered a necessity.

Many parents add the teens to their family plans and let them soak up the unused minutes. However what usually happens is the teens end up causing overage charges, which usually come at a hefty cost.

One interesting trend is the lack of new customers in the 19-22 year age group. This dip in market penetration is usually attributed to the additional expenses that are occur during the college years. As students who support themselves have less disposable income, for wireless services.

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